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Google, search results snippets and sitemaps (1 viewing) 
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TOPIC: Google, search results snippets and sitemaps
John Dagelmore
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Having customer that asked me about how to control snippets for Google search results, i would like make a clarification.

Google follows a completely automated system to build search results snippets for your site, so when you search your site pages on Google you find snippets title that looks different from <title> tag on your pages... well you have no control over this! Google can build snippets for your pages based on a lot of factor.
Of course following good SEO guidelines and well structured data and titles is fundamental.

You find more informations here: https://support.google.com/webmasters/answer/35624?hl=en

Finally, sitemaps are not related to this aspect in any way! Sitemaps are an XML documents containing a list of URLs to your site, nothing more. Google scan your site to grab semantic informations like title, metades, etc.
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